Sawday's have designed their guides to be THE guides for those looking for:
- Warm, very human, interesting people
- Beautiful buildings, original style, elegant simplicity
- Fine old things that, however dilapidated, carry their age and authenticity with dignity
- Delicious food, much of it grown at home and cooked with devotion
- A touch of fun with a touch of class. Quirkiness with seriousness, a light touch, an easy style
- Honest writing with a dash of panache
- Comfort – yes, but not at the expense of everything else.
They cherish their relationships with owners and readers; the notion of 'special' is at the heart of what they do.
They take huge pleasure from finding people and places that do their own thing - brilliantly, places that are unusual and follow no trends, places of peace and beauty, people who are kind and interesting - and genuine.